Digitally Transforming Yourself and Your Firm

Digitally Transforming Yourself and Your Firm
Outdated technology can impede your law practice.

Over the past 40 years, there has been a Digital Transformation in the practice of law.  The Transformation was facilitated by several innovations — the introduction of the IBM PC in 1980, commercialization of the Internet around 1990, popularization of cloud computing in the 2000s, Apple’s launch of the iPhone in 2007 and the iPad in 2010, and the proliferation of wireless hotspots and mobile apps during the 2010s. The result has been legal technology that is more affordable and easier to adopt. Technology is increasingly used by lawyers to automate legal tasks, improve client relations, and manage law practices. Read on to learn about top technologies for lawyers and resources for implementing them at your firm.

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Digital Marketing Terms For 2020: Attorney Edition

By now, most attorneys and law offices are well aware of the need to market themselves online. But knowing you should do something and actually understanding the processes involved are two very different things. With more companies offering you marketing services on more platforms, how do you know what they’re selling is right for you, or that the strategies they are using are the most up to date? 

We’ve compiled a list of digital marketing terms every law firm or attorney needs to be familiar with for 2020 and beyond. This can help you be in a better position to make informed business decisions and outpace your competition.

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Business Development with Legal Checkups

Legal Checkups
Legal checkups alert clients to opportunities for avoiding problems with a lawyer’s help.

70 years ago, lawyer Louis Brown advocated for client checkups in his Manual on Preventive Law. Until his death in 1996 at the age of 86, Brown continued to write and lecture about the benefits of checkups and preventive law. He also originated the ABA’s Annual Client Counseling Competition, established the National Center for Preventive Law, and funded an Annual Preventive Law Prize Award. Periodic legal checkups can be rewarding to lawyers and their clients. This article provides tips and resources for conducting checkups for individuals, businesses, and non-profit organizations.

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Writing to Win Clients

About 120 years ago, novelist Emile Zola submitted an article to a Paris daily newspaper about the miscarriage of justice in a criminal case. The article helped win freedom for the accused and lasting recognition for the author.  Lawyers can likewise write articles to gain visibility and win new clients. This article provides writing tips and resources for lawyers who want to write articles to promote their practice.

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Law Firm SEO: How to Improve Your Visibility on Google

Part 3 of a 3 Part Series. Click here for part 2 in series.Law Firm SEO

Welcome back, readers. If you’re just joining us this is the third volume of How to Improve Your Law Firm’s SEO. We started the series by giving the basics requirements for a successful SEO campaign and the importance of Keyword Research and implementation. We followed that up with an in-depth look at On-Page Website Optimizations. Which brings us to our last, but not least, installment: Local SEO and the Importance of Backlinks.

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Law Firm SEO: How to Improve Your Visibility on Google

Part 1 of a 3 Part Series

To ensure you’re getting the maximum ROI from your website, you need to obtain targeted traffic. One of the most cost-effective places to get this traffic from is Google or other search engines. But creating a website doesn’t mean you’ll show up in search results, and if you do in a position that will actually drive traffic. That’s where search engine optimization comes into play. Continue reading “Law Firm SEO: How to Improve Your Visibility on Google”

Improving Client Relations with an Address Book

Opened address books with pencils
Keep in touch with clients by using an address book

Address books have evolved with 50 years of innovation since the invention of the Rolodex in 1956. The early 1980’s brought database software that was followed in the 1990’s by contact management software and personal digital assistants. Development slowed after the bursting of the dot-com bubble in 2000 but quickly recovered with the introduction of smartphones and customizable software in the mid 2000’s. During the past decade, cloud-based services for managing client information have become less expensive, more popular, and easily accessed using mobile devices. The creative use of an address book can improve client relations, boost your reputation, and attract clients. Continue reading “Improving Client Relations with an Address Book”

ABA Modernizes Marketing Rules

Savvy lawyers use marketing since reputation and contacts don’t always provide a steady stream of clients,. At its Annual Meeting in August 2018, the American Bar Association boosted marketing by amending its model rules on lawyer advertising to loosen restrictions, recognize technologies, and promote uniformity among states. The amended rules modify the ABA’s 110-year old ban on advertising by lawyers. Read on for a short history of the ABA’s advertising rules, a summary of the ways they have been amended, and a list of resources to help you market your professional services. Continue reading “ABA Modernizes Marketing Rules”

New Marketing Pamphlet about Sexual Harassment in the Workplace

Avoiding-Liablity-For-Sexual-Harassment
Avoiding Liablity For Sexual Harassment

Avoiding Liability for Sexual Harassment in the Workplace

The New York laws require employers to adopt policies and provide training to prevent sexual harassment.

New York State and New York City recently joined other states and local jurisdictions that have laws to stop sexual harassment in the workplace.

Evolving laws and media attention make stopping sexual harassment imperative for lawyers and their clients, especially in states like New York that require employers to adopt anti-harassment policies and training. Contact clients to make them aware of the anti-harassment laws and explain how you can help by reviewing and updating contracts, policies, training and claim procedures. Continue reading “New Marketing Pamphlet about Sexual Harassment in the Workplace”

Using Greeting Cards to Connect with Clients

Greeting cards for lawyers
Holidays and other occasions provide firms with an opportunity to use greeting cards to connect with clients. Greeting cards provide a deeper and more meaningful connection than social media. Whether sent by e-mail or U.S. mail, they show that your firm values client relationships. Read on to learn the history of greeting cards and get tips for sending them. Continue reading “Using Greeting Cards to Connect with Clients”