Mastering the Art of Communicating with Letters

By Michael L. Goldblatt 

The history of letter writing began when Egyptians started using papyrus over 30,000 years ago. For thousands of years, letter writing was restricted to governments, merchants, and wealthy individuals. By the 1800’s, letter writing finally became accessible to the masses with the spread of public education, availability of affordable wood-based paper, and drastic reductions in postage rates. Recent technological advances caused a huge decline in letter writing, but it still remains an effective method of communication. Letters are useful for persuading an adversary, explaining complicated issues to a client, and submitting detailed proposals and replies. Letters also work well for personal matters like condolences, congratulations, and thank you’s. Read on for tips for writing professional letters that improve your communications. Continue reading “Mastering the Art of Communicating with Letters”

Marketing with Directory Listings

By Michael L. Goldblatt 

This year marks the 150th anniversary of James Martindale’s first publication of a directory that listed lawyers in every state. Martindale’s Directory continued in print for 140 years until it was replaced with an online edition in 2008. Read on to learn more about lawyer directories and how to optimize your listing to attract more clients.

Continue reading “Marketing with Directory Listings”

Marketing with Business Cards

Business Cards, now so ubiquitous, date back to the 16th century, when the footmen of royalty and aristocrats presented cards to the servant of the house to announce their arrival. By the next century, “visiting cards” were widely used in Europe.  About the size of playing cards, the cards were also used to jot down messages.  When tradespeople started to use cards in the early 17th century, London streets had no formal numbering system. So, directions and maps were printed on the card as well as advertising.  With the rise of commerce and a new class of entrepreneurs who needed to exchange information, “trade cards” merged with “visiting cards” to create the business cards we know today

Continue reading “Marketing with Business Cards”