Category: What When and Why

Any business that has experienced a certain amount of success will face the opportunity to expand and build multiple departments. There comes a point when your enterprise will reach an audience that is too broad to serve without delegating tasks to multiple teams. Creating a culture conducive to effective communication and collaboration requires specific knowledge and techniques that you can learn ahead of time.

Understand the Benefits of Effective Communication and Collaboration

Continue reading “A Business Owner’s Guide to Improving Interdepartmental Collaboration”

Quick Response (QR) codes became popular during the Covid Pandemic to reduce physical contact. Restaurants began displaying QR codes on tables to enable diners to view menus on their smartphones.  Other businesses began using QR Codes to enable contactless payments, downloading apps, linking websites, and requesting reviews.  

Continue reading “Marketing with QR Codes”

Recessions are difficult for most businesses but can hit small law firms particularly hard. As your client base dwindles and funds get low, you may wonder if the best option is to close your doors and weather the storm. 

Continue reading “Opportunities for Law Firm to Thrive During Recessions”

The past few years have brought about many personal and professional revelations. There are many reasons why a lawyer might decide it’s time to change their area of practice or take on an additional practice area. 

Continue reading “How to Pivot: Changing the Focus of Your Law Firm’s Practice”

About 100 years ago, Andre and Edouard Michelin introduced a three-star ranking system in their travel guides. Over the ensuing years, Michelin Guides became a top source for locating restaurants with outstanding cuisine and service. Lawyers can achieve similar distinctions as top attorneys by providing excellent client service. Satisfied clients pay bills promptly, return for additional services, and refer new prospects.

Read this article for client relationship strategies and resources for implementing them.

Continue reading “Keeping Clients Happy”

Most of us don’t want to think about the event of our death, but having an estate plan for our belongings and valuables can make the grieving process much smoother for relatives left behind. A consultation with an estate attorney can help you control what happens to your assets after you pass away. If you have heirloom jewelry, a home, a car, or money that you want to leave for designated relatives, having these requests written in a legal document can prevent complications later on. The role of an attorney in estate planning helps cover all bases and provide peace of mind to clients.

Read on to learn more about what estate attorneys do, and how you can benefit from their services.

Continue reading “What Does an Estate Attorney Do”

Gain Insight Into Current Trends

Market trend analysis involves looking at data and finding patterns related to consumer purchases, spending, interests, and needs. Such insights can help with product planning and marketing approaches that address current needs or habits. This can serve as a starting point for a campaign and give your marketing team a direction to follow as it plans the next steps. 

Continue reading “Supercharge Your Marketing Campaigns With Data Analytics”