Supercharge Your Marketing Campaigns With Data Analytics

Gain Insight Into Current Trends

Website SEO for Law Firms

Market trend analysis involves looking at data and finding patterns related to consumer purchases, spending, interests, and needs. Such insights can help with product planning and marketing approaches that address current needs or habits. This can serve as a starting point for a campaign and give your marketing team a direction to follow as it plans the next steps. 

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Running a Successful Law Firm

About 30 years ago, Paramount Pictures released a movie based on a popular John Grisham book titled The Firm. The movie received academy award nominations and positive reviews. It was a thriller that dramatized the downfall of a sinister law firm. To avoid a similar fate, successful law firms strive to achieve a positive work culture focused on serving clients.  Obstacles include declining loyalty, escalating expenses, increasing competition, and pandemic problems. This article has tips for achieving success and resources for implementing them. The resources include articles, books, forms, and websites for running a successful law firm.

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Dos and Don’ts of Hiring a Law Firm SEO Agency

Is your law firm looking to hire an SEO agency that can help it generate more leads online and make your website rank higher on Google search results? If so, you’re in luck. Hiring a legal SEO agency sounds like a simple task until you’re ready to get started and you realize you don’t know where to begin.  

Dos and Don'ts of Hiring a Law Firm SEO Agency

This article will guide you through a few major decisions you may have to make by highlighting the dos and don’ts of hiring a law firm SEO agency. That way, your firm can make a well-informed decision it won’t regret.  

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How To Develop A Successful Content Marketing Strategy For Your Law Firm

Content marketing is one definitive marketing strategy that increases website traffic and generates leads. Effective content marketing can do several things for your law firm.

How To Develop A Successful Content Marketing Strategy For Your Law Firm
  • Position your practice as an authoritative resource potential clients will turn to for help
  • Increase traffic to your website through strategic links in the content
  • Improve your law firm’s search rank 

But what does actual content marketing for law firms look like?

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Top 10 Most Common Questions on Lawyer SEO

Search engine optimization (SEO) is ever-changing. Right when you think you have mastered the art of SEO, the algorithm changes, or a new concept is introduced that may be vital to your law firm’s online success. As a result, no matter what level of SEO experience you have, it is normal to have a few questions occasionally. 

Top 10 Most Common Questions on Lawyer SEO

Keep reading to see answers to the top 10 most common questions on lawyer SEO.

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Successfully Starting a Law Firm

The Coronavirus Pandemic has imprisoned many lawyers with poor working conditions at inflexible firms. Escape paths include alternative careers, lateral moves, retirements, sabbaticals, and starting a new firm. The new firm path is best for lawyers with an entrepreneurial spirit and good organizational skills. This article provides startup tips for recent graduates and experienced lawyers. It includes links to articles, books, forms, and websites for starting a successful law firm.

Successfully Starting a Law Firm
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Five Elements Important In Licensing Agreements

A lawyer can draft a thorough licensing agreement that takes into account the most important elements of a licensee and licensor relationship.

What is a licensing agreement?

What is a licensing agreement?

A licensing agreement is a written contract giving permission to a licensee to use another party’s property, the licensor. This can apply to trademarks, patents, or their brand in its entirety. The agreement will contain specific details on the type of licensing agreement, how the licensor is compensated, and the terms of how things can be used. A Lawyer can help individuals as well as companies draft these important legal documents.

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Why Do I Need an LLC or Corporate Kit?

When you go to the trouble and expense of creating an LLC or Corporation — instead of operating as a sole proprietorship or partnership—you are doing so in order to avoid being personally responsible for the debts of the business and claims of third parties or employees against the business. An LLC or Corporate Kit is a highly efficient, time-honored way to way to help ensure that this crucial goal is indeed carried out. 

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Smaller Law Firms Need To Be More Adaptable

If there were ever an industry known for its reluctance to adapt to change, it would be legal. You might argue that this techno-conservatism is built into the architecture, so to speak. Lawyers spend long hours living in the historical world of legal precedents, studying old cases, and applying past laws to present cases. It makes sense that the ensuing business culture that developed among attorneys was a bit change-averse, to put it lightly.

Hybrid workforce for law firms

This, of course, is a generalization. But, law firms tend to have a reverence for tradition that is mild or completely absent in other industries. This post is going to explore the ways that reverence for tradition—in the form of a traditional brick and mortar law firm— may be holding back your attorneys, staff, and ultimately, your practice from growth. 

But first, let’s explore some myths regarding how the legal industry performed during the pandemic.

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