Marketing with QR Codes

Quick Response (QR) codes became popular during the Covid Pandemic to reduce physical contact. Restaurants began displaying QR codes on tables to enable diners to view menus on their smartphones.  Other businesses began using QR Codes to enable contactless payments, downloading apps, linking websites, and requesting reviews.  

Keeping Clients Happy

About 100 years ago, Andre and Edouard Michelin introduced a three-star ranking system in their travel guides. Over the ensuing years, Michelin Guides became a top source for locating restaurants with outstanding cuisine and service. Lawyers can achieve similar distinctions as top attorneys by providing excellent client service. Satisfied clients pay bills promptly, return for …

Successfully Starting a Law Firm

The Coronavirus Pandemic has imprisoned many lawyers with poor working conditions at inflexible firms. Escape paths include alternative careers, lateral moves, retirements, sabbaticals, and starting a new firm. The new firm path is best for lawyers with an entrepreneurial spirit and good organizational skills. This article provides startup tips for recent graduates and experienced lawyers. …

Deciding Whether to Require Masks at Your Law Firm

New Orleanians have celebrated Mardi Gras since the early 1800s. The holiday starts in January and continues until the day before Ash Wednesday. Mardi Gras masks are made with a variety of materials including cardboard, feathers, plastic, and porcelain. A Mardi Gras tradition requires revelers to wear masks to hide their identity when taking part …

Deciding Whether to Require Vaccinations at Your Law Firm

The development of Coronavirus vaccines took off in January 2020 when its genetic sequence was published. Vaccine development usually takes several years, but Covid-19 vaccines had a head start because the research was already underway when the pandemic began. The first vaccinations began in December 2020 kicking off the most urgent immunization effort since the polio …

Apps, Services, and Software for Working Remotely

About 15 years ago, Apple and Google launched digital stores that enabled software developers to sell apps to consumers and professionals. Categories include communication, productivity, and security. Apps are affordable, easy to use, and enable access to data and documents 24/7 at home, on the road, or in the office. They can be installed quickly …